LYNNE BLUFF
Editor:
The Expectant Mother's Guide
Consultant:
To Childbirth Educators
Tel/Fax: (011) 827-4810
Cell: 083 227 6712
P.O. Box 15047, Lambton 1414
babytalk@mweb.co.za
MICHELLE
MELDAU
Advertising Consultant:
The Expectant Mother's Guide
Tel/Fax: (011) 827-6912
Cell: 072 353 9582
Head Office: (011) 827-4810
P.O. Box 15047, Lambton 1414
michelle@babytalk.co.za
Bookings are allocated on a first-come, first-serve basis and are dependent on
space availability. The Guide offers a broad spectrum of advertising options and
it is important, therefore, that bookings are received timeously.
MAIN BODY - RATES
Double page spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R46 500
Full page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R27 500
Half page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R16 750
Quarter page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R8 750
Includes agency commission. Excludes VAT
CLASSIFIED AD RATES
Quarter page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R4 000
Excludes agency commission. Excludes VAT
CONTENT
Concise informative articles written by professionals to correspond with
directory information and provide to-the-point tips for care during pregnancy
and babyhood.
MATERIAL REQUIREMENTS
1. Completed booking form
2. Hi Res PDF file on disk; with 3mm bleed included; a composite CMYK file;
centered on page; colour proof
3. All material supplied (whether on disc or not) must be accompanied by a
chromalin. We cannot guarantee the colour or layout accuracy otherwise.
4. Delivery address: 31 Barnard Street, Hazeldene, Germiston 1401.
5. A high res PDF can be emailed to marike@fullcircle.co.za +
babytalk@mweb.co.za
MATERIAL SPECS: A5 PORTRAIT
A5 Full Page Portrait
Type: 132mm wide x 194mm deep
Trim: 148mm wide x 210mm deep
Bleed: 154mm wide x 216mm deep
Half page vertical
Type: 52mm x 194mm
Trim: 68mm x 210mm
Bleed: 74mm x 216mm
Double Page Spread
To be sent as 2 single pages
Half page horizontal
Type: 132mm x 89mm
Trim: 148mm x 105mm
Bleed: 154mm x 111mm
Quarter page
Type: 54mm x 81mm
Trim: 60mm x 87mm
Bleed: 66mm x 93mm
Bleed: 3mm all round
FORMAT
A5 portrait
TECHNICALS
Scheduled print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . November 2009
PRINT RUN
60 000
TARGET READERSHIP
LSM 7 - 10
PAYMENT
Within 30 days of invoice
DEADLINE
Booking : 15th July 2010
Material : 31st August 2010
DISTRIBUTION
• Childbirth educators
• Specialist baby retailers
• Medical aids with maternity
• Retailers and bookstores serviced programs by RNA Distribution
Professional Forum 2010
THE PROFESSIONAL MAGAZINE FOR CHILDBIRTH EDUCATORS IN SA.
THIS MAGAZINE IS RESEARCHED AND SEEN AS A WONDERFUL TOOL TO IMPROVE CHILDBIRTH EDUCATION CLASSES AS IT PROVIDES:
■ Teaching tips for
classes
■ Latest research in the childbirth education, maternity and baby fields
■ News of the Profession
■ Teaching resources
This magazine affords the baby market direct easy access to the Childbirth Educators in a highly targeted fashion
■ A 44 page magazine full colour
■ Printed three times a year
- March, July and November
■ Print order of 1000
■ Target market - Childbirth
educators in private practice
■ Body 115gsm, cover 200gsm
■ Booking deadlines:
26th February 2010
11th June 2010
15th October 2010
■ Material deadline:
5th March 2010
18th June 2010
22nd October 2010
■ Material requirements:
PDF file on disk with colour proof.
All PDF files are to be centered and supplie d as
composite files with a 3mm bleed.
■ Material Specs:
Magazine Size - A4 Portrait:
Full page advert:
Type: 190mm wide x 277mm deep
Trim: 210mm wide x 297mm deep
Bleed: 216mm wide x 303mm deep
(3mm all round)
Half page advert:
Type: 95mm x 277mm – vertical ½ page
Type: 190mm x 128mm – horizontal ½ page
Quarter page advert
Type: 95mm x 128mm
Delivery Address:
31 Barnard Street, Hazeldene, Germiston 1401
High res files can be emailed to
marike@fullcircle.co.za
+ babytalk@mweb.co.za
■ Rates
Full page R10 500
Half page R5 750
Double page spread R18 500
Excludes agency commission
5% discount if you place an advert per issue.
■ Reach
Forum posted to 920+ CBE’s on a national
basis. The CBE’s reach 75 000 pregnant moms and
dads per year. LSM 7-10
THE EXPECTANT MOTHER'S GUIDE IS DIVIDED INTO TWO SECTIONS:
ARTICLES
Written by professionals in their field of interest and expertise. These provide concise to the point tips to assist the mother to make informed decisions or explain and expand on a particular directory.
The articles are divided into two target areas:
1. You and Your Pregnancy - covering pregnancy issues
2. You and Your Baby - dealing with a baby up to the age of two years
DIRECTORIES
Lists of names and contact details of professional services
available to women during pregnancy and for mothers with babies and
toddlers.
UNIQUE ASPECTS OF THE GUIDE
• A factual / educational publication
• Leads to informed decision making
• Complete guide to childbirth education
• Comprehensive directories of professional services available to women
• A5 - handy to carry around - easy reference
• Long-life span
• The Support Group and Helpline directory has a wider appeal with
parents of children older than two years of age benefiting from the
numerous contact numbers it contains.
READERSHIP
The target readership is LSM 7 - 10 – pregnant moms and dads and young
families with babies up to the age of approximately two years. The guide
is generally kept for a period of at least two years and is then passed
along to friends. The Guide includes the Expectant Father's Guide, which
broadens the readership to include a larger base of male readers. The
Expectant Father's Guide is written from a man's view point to help him
understand how pregnancy will affect him, his partner and their
relationship. Aside from the main target, readers include professionals
such as gynaecologists, pharmacists, midwives, childbirth educators and
others in various professions
OUR READERS
Women who are pregnant with their first child are voracious readers of
information about pregnancy, childbirth and impending motherhood. The
Expectant Mother's Guide presents the mother-to-be with information
about pregnancy through to motherhood, at a time when she is able to
spend time reading and absorbing information. This allows her to make
informed decisions while pregnant, of what is best for her and her baby,
before she becomes bombarded with the daily practical issues of
parenting.
DISTRIBUTION
The Guide aims to reach pregnant women as early in pregnancy as
possible.
Distribution Channels: Medical Aids with maternity programs, Childbirth
Educators, Specialist Baby Retailers,
Bookstores and retailers serviced by Racing Distribution
FOR MORE INFORMATION
Contact Francesca Meredith, Advertising Consultant on (011) 827-6912 /
072 258 8040
Alternatively, leave a message with the Baby Talk Head Office at (011)
827-4810.
For editorial information, contact Lynne Bluff on (011) 827-4810 / 083
227 6712
BABY TALK CONSULTING SERVICES
Baby Talk Consulting Services is a company that provides professional
education on various products and services to pregnant and new parents
via Childbirth Educators. Childbirth Educators then include these
products into their teaching, giving the products their professional
endorsement. These classes are attended by about 48 000 pregnant women
and their partners annually on a national basis. The objective is to
create, in expectant parents, a top-of-mind awareness of the products
presented to them, in order to encourage them to purchase items they
have heard about in the classes. The strategy is that Baby Talk holds
one-on-one teaching sessions with the Childbirth Educator to equip her
to pass on the information to her clients with accuracy and confidence.
Expectant parents hold their Educator in high regard, and any
information she imparts is deemed highly valuable as they seek to plan
to achieve the best for themselves and their baby. For more information
about promoting your product or services to parents through this
channel, please phone Lynne on (011) 827-4810 or 083 227 6712
DATES FOR THE JANUARY 2010 ROADSHOW
■ Port Elizabeth – Friday 22nd January 2010
– Protea Hotel Marine
■ Cape Town – Saturday 23rd January 2010
– Protea Hotel Sea Point
■ Durban – Friday 29th January 2010
– Protea Hotel Umhlanga
■ Johannesburg – Saturday 13th February 2010
– Killarney Country Club
PARTICPATION
■ Table exhibitor – R19 000 per roadshow
■ Major sponosr – R44 000 - a table + 1/2 hour to address
the audience from the podium
DATES FOR THE MAY 2010 ROADSHOW
■ Port Elizabeth – Friday 7th May 2010
– Protea Hotel Marine
■ Cape Town – Saturday 8th May 2010
– Protea Hotel Sea Point
■ Durban – Friday 21st May 2010
– Protea Hotel Umhlanga
■ Johannesburg – Saturday 22nd May 2010
– Killarney Country Club
DATES FOR THE SEPTEMBER 2010 ROADSHOW
■ Port Elizabeth – Friday 3rd September 2010
– Protea Hotel Marine
■ Cape Town – Saturday 4th September 2010
– Protea Hotel Sea Point
■ Durban – Friday 17th September 2010
– Protea Hotel Umhlanga
■ Johannesburg – Saturday 18th September 2010
– Killarney Country Club